The King Alfred site offers a rare opportunity to create a world-class, multi-use leisure and entertainment destination — not just for Hove and Brighton, but for the wider region.

Our vision is rooted in three key principles:

• Preserve and Enhance: Where possible, we retain and improve existing structures to honour the site's history and reduce environmental impact.

• Expand and Diversify: We create new spaces that serve a far broader range of activities, ages, and interests than the current facilities allow.

• Design for Flexibility: Every space is planned with multi-purpose use in mind, allowing for dynamic reconfiguration to meet evolving community needs.

DELIVERING MORE FOR LESS

By reusing the building footprint and structure:

• Larger facility: The proposed redevelopment offers more facilities (ice rink, competition pool, gymnastics centre, cinemas, FlowRider) within the same overall envelope compared to the smaller new-build council proposal.

• Faster build time: Refurbishment and extension can be completed significantly quicker than demolishing, clearing, and constructing a brand-new complex — reducing public disruption and accelerating access to new facilities.

• Better value for money: More sports, leisure, and community offerings per pound spent, delivering a landmark for the city without unnecessary overbuilding.